Tidal offers two price tiers: For $9.99 a month, Tidal Premium boasts standard quality sound along with high definition music videos. Tidal HiFi will cost $19.99 a month and features the Lossless High Fidelity sound quality that its competitors can't offer...
Oh Jay-Z...
$20 a month for music that I won't even own when I decide to cancel my service? I know, these are the days where streaming is king, but I have a hard time switching over and sticking with this trend. I currently have SiriusXM that came with my car and I only keep my it because when I try to cancel; they offer me another 6 months for $20. Then I realize when a song comes on that I like and I turn it up that the signal is so compressed and crappy sounding, that I really need to say no thank you the next time around.
I honestly don't understand offering the two tiers of streaming. It will be interesting to see how this plays out, but I am going to guess that the majority of the people who do subscribe are going to pay for the $9.99 standard streaming service. If the quality is anything less than 320 kbps for the standard streaming then he is really ripping people off.
I also love the end of the above quote
...sound quality that its competitors can't offer...
Apple knows a thing or two about quality when it comes to music. It will be intersting to see how the streaming space will end up, when they relaunch Beats and integrate it into all of their devices.